Matt and Jen are the owners of Lazy Dog Beer Shoppe. They had a vision to start up a craft beer store where customers new to the craft beer world would not feel intimidated about asking for help or recommendations. They wanted an environment where craft beer lovers could have a conversation about beer, try new beer at tastings, and meet other beer aficionados. They knew that they wanted to make everything available in singles so every beer could be tried out at home before purchasing an entire 6 pack. They wanted a clean, organized, inviting store that people are proud to call their local beer store.

What they didn't know at the outset was that their dog, Honey, wasn't just an inspiration for the name of the store, but also a lasting fixture as the store's greeter and mascot.

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